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← Back to BlogInteresting Read2025-05-148 min read

Designated Driver, a Harvard Masterclass in Mind Hacking

The term 'designated driver' feels like it has been around forever, but it was actually a masterclass in social engineering by Harvard University. Uncover the secret story of how they used your favourite 80s TV shows to implant a life-saving idea directly into pop culture.

Charlie Salmons
Charlie Salmons
Founder & Director
Designated Driver, a Harvard Masterclass in Mind Hacking