Terms of Packages
Last Updated: 01-04-2025
1. Introduction
Welcome to the Terms of Packages for York Digital Marketing Services Ltd. ("we", "us", or "our"). This document explains how our package builder system works, allowing you to select and customise digital marketing services to suit your needs. It is intended to be read alongside our Terms of Service, Privacy Policy, and Cookie Policy for a complete understanding of our offerings and commitments.
Our package builder lets you choose one base package and add optional modules to create a tailored marketing plan. This document clarifies the process, options, and terms involved.
2. Package Selection Process
Using our package builder, you'll select:
- One Base Package: The core of your service plan, providing essential digital marketing features.
- Optional Add-on Modules: Extra services you can add to enhance your package.
You can mix and match add-on modules with your chosen base package. If you need bespoke services beyond our standard offerings, these can be arranged for an additional fee, subject to separate agreement.
3. Base Packages
Our base packages cater to a variety of business needs. Each includes specific services, hours, and pricing. Here's what's available:
3.1 Digital Essentials
- Description: Core digital marketing services for small businesses looking to establish or maintain their online presence.
- Price: £1,000 per month
- 10 hours website management
- 4 pieces of organic content
- SEO optimisations
- Monthly performance report
3.2 Growth Accelerator
- Description: Comprehensive digital marketing package for businesses ready to expand their online presence.
- Price: £3,750 per month
- 12 content pieces (3 p/w)
- SEO optimisations
- PPC set up and management
- Social media strategy
- Content calendar creation
3.3 Rebranding
- Description: Complete transformation of your brand identity, digital presence and marketing strategy.
- Price: £7,500 (one-time fee)
- Brand identity redesign
- Logo development
- Brand voice guidelines
- Website redesign
- PR strategy
3.4 Analysis + Strategy
- Description: Comprehensive analysis of your current digital presence and marketing strategy, followed by a custom-tailored strategy for growth.
- Price: £4,500 (one-time fee)
- In-depth marketing mix analysis
- Customer journey mapping
- Comprehensive strategy document
- Competitor analysis
- Implementation timeline
3.5 Streamline Specialist
- Description: Optimise and automate your marketing operations to save time and resources.
- Price: £1,250 per month
- Process audit
- Automation implementation (up to 3 automations)
- CRM integration
- Basic training session
- Future recommendations
3.6 Trade Show Starter
- Description: Comprehensive marketing support, set up and analysis ready for your next trade show.
- Price: £2,500 (one-time fee)
- ESG branded materials
- Campaign set up
- Pre-show marketing
- Post-show follow up
- Dashboard set up
3.7 Getting Started
- Description: Ideal for sole traders and small businesses looking to embark on their digital marketing journey.
- Price: £1,200 (one-time fee)
- Initial consultation
- Domain registration
- Basic website set up
- Email set up
- Social set up
3.8 Your Marketing Department
- Description: Act as your UK-based marketing department, handling all your marketing needs from maintenance to strategy to execution.
- Price: £8,500 per month
- Completely custom to your needs
- UK-Based team
- Years of experienced expertise
Note: Prices exclude VAT, which will be added at the current rate.
4. Add-on Modules
Enhance your base package with these optional modules:
AI Lead Follow-up
- Description: Automate your lead nurturing with AI-powered follow-up sequences. Ideal with the Trade Show package.
- Price: £1,500 per month
- 3 automation sequences
- Automated email sequences
- Lead scoring system
- Integration with CRM
- Real-time visitor identification
Additional Hours
- Description: Extra consulting hours for custom projects or additional support.
- Price: £1,250 per month
- 10 additional hours
- Flexible allocation
Social Media Management
- Description: Complete management of your social media presence across platforms.
- Price: £1,200 per month
- Content calendar creation
- Daily post management
- Community engagement
- Paid social campaigns
SEO Booster
- Description: Enhance your search engine visibility with advanced SEO techniques.
- Price: £950 per month
- Keyword research & strategy
- On-page SEO optimisation
- Technical SEO audit
- Backlink building plan
- Monthly ranking reports
Competitor Analysis
- Description: Gain insights into your competitors' strategies and identify opportunities.
- Price: £750 per month
- Market analysis
- Competitor SWOT assessment
- Strategy comparison
- Gap analysis
- Opportunity identification
Note: These modules work with all base packages unless stated otherwise. Prices exclude VAT.
5. Payment Terms
Here's how payments work:
- Method: Bank transfer only.
- Monthly Packages: Due at the start of each month for that month's services.
- One-time Fees: Due when you sign the contract.
- VAT: Added to all prices at the prevailing rate.
- Late Payments: A 5% fee per week may apply to overdue amounts.
Your contract will specify exact due dates and payment details.
6. Service Delivery
The hours listed in each package reflect the time we'll dedicate to your services. However:
- Effort, Not Outcomes: These hours represent our work, not guaranteed results like sales or rankings. Outcomes depend on factors outside our control, like market trends or your business setup.
- Custom Work: Need something extra? We'll quote it separately.
7. Disclaimers
- No Promises: We can't guarantee specific results, as every business is different.
- Past Results: What worked before might not work the same for you.
8. Get in Touch
Questions? Contact us:
- Email: contact@ydms.co.uk
- Address: 20 Mayfair House, YO1 9QJ
Check our Privacy Policy, Terms of Service and Cookie Policy for more details on how we handle your data.