In a world filled with noise, getting meaningful media coverage isn't about shouting the loudest—it's about telling the right story to the right people. Our strategic PR services, delivered in partnership with OMarketing, help you build valuable relationships with media outlets while enhancing your public image with messaging that resonates and endures.
Build and maintain relationships with journalists, publications, and media outlets to secure valuable coverage for your business.
Craft compelling, newsworthy press releases that effectively communicate your message and attract media attention without resorting to hype.
Develop effective crisis management strategies to protect your reputation and navigate challenging situations with confidence and transparency.
This strategic partnership allows us to offer you access to established media relationships, specialist PR knowledge, and proven success strategies while maintaining the friendly, transparent, and cost-effective approach that defines YDMS.
20+
Years of Experience
100s
of Happy Clients
Crisis Management
Experts
Strategically shape and maintain a positive public perception of your brand through consistent messaging and proactive communication that aligns with your values.
Prepare your team for media interactions with comprehensive training in interview techniques, message delivery, and public speaking to ensure confidence.
Generate buzz and attendance for your events through targeted PR campaigns, media coverage, and strategic promotions that reach your ideal audience.
Build and maintain positive relationships with key stakeholders through strategic communication and engagement initiatives that build trust and loyalty.
We analyse your current public perception, media presence, and competitive landscape to identify opportunities and challenges, establishing a clear starting point.
We create a bespoke PR strategy aligned with your business objectives, target audience, and unique value proposition to ensure maximum relevance and impact.
Our expert team develops compelling press releases, statements, and media materials that effectively communicate your message with clarity and authenticity.
We leverage our extensive network of media contacts to secure meaningful coverage and build valuable relationships that benefit your brand long-term.
We continuously monitor results, measure impact, and refine our approach to maximize the effectiveness of your PR efforts with data-driven insight.
We focus on securing PR outcomes that directly support your business goals and deliver measurable impact.
We demystify PR with clear communication about our approach, progress, and the results we're achieving.
We tailor our PR services to your specific needs, whether you need ongoing support or help with a specific campaign.
Select the PR services that best match your business goals for a tailored quote.
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PR (Public Relations) focuses on building and managing your brand's reputation through earned media and strategic communication, while advertising is paid content placement. PR is often seen as more credible as it's validated by third parties (like journalists or publications) rather than being directly purchased. Both are important components of a comprehensive marketing strategy.
PR helps local York businesses build credibility, increase brand awareness, and reach new customers through media coverage and strategic communications. It can position you as an industry expert, generate buzz around new products/services, help manage your reputation, and provide a cost-effective alternative to traditional advertising. For small businesses, even local media coverage can significantly boost visibility and trust within your community.
We track multiple metrics including media coverage (quantity and quality), key message inclusion, audience reach, website traffic generated, engagement on shared content, shifts in brand perception, SEO impact, and ultimately business outcomes like leads or sales. We provide transparent reporting that focuses on how PR activities support your specific business goals, not just vanity metrics.
Our crisis communication approach includes: rapid situation assessment, developing clear messaging that addresses concerns transparently, coordinating consistent internal and external communications, monitoring media and public reaction, and adapting strategy as needed. We focus on honesty, accountability, and solution-oriented messaging that protects your reputation while acknowledging legitimate concerns.
We partnered with OMarketing to provide our clients with the best of both worlds: OMarketing's specialist PR expertise and established media connections combined with YDMS's friendly, transparent, and cost-effective approach. This strategic partnership allows us to deliver professional PR services with the same quality and values that define all our marketing solutions.
Media coverage timelines vary based on your industry, the newsworthiness of your story, your goals, and current media cycles. While we occasionally secure quick wins, quality PR is typically a medium to long-term strategy that builds momentum over time. We focus on securing relevant, valuable coverage rather than quick but low-impact mentions. We'll set realistic expectations during our initial consultation.
