YDMS LogoYDMS - York Digital Marketing Services

Cookie Policy

Last Updated: 2025-04-30

1. Introduction

This Cookie Policy explains how York Digital Marketing Services Ltd. ("we", "us", "our") uses cookies and similar technologies (such as tracking scripts, pixels, and web beacons) on our website YDMS.co.uk (the "Website"). It explains what these technologies are, why we use them, and how you can manage your preferences using the CookieYes consent management platform we have implemented.

Reading this policy alongside our main Privacy Policy is recommended for a full understanding of how we handle your data.

2. What Are Cookies and Similar Technologies?

  • Cookies: Small data files placed on your device (computer, tablet, smartphone) when you visit a website. They enable the website to remember your actions and preferences over time or provide information to the website owners.
  • Similar Technologies: We also use other technologies like tracking scripts (like those used by analytics or marketing tools) and web pixels. These function similarly to cookies by collecting information about your interaction with our Website but may operate slightly differently. For simplicity, we will refer to both cookies and these similar technologies as "cookies" throughout this policy unless specified otherwise.

Cookies set by us are called "first-party cookies". Cookies set by parties other than us are called "third-party cookies" (e.g., cookies set by Leadinfo, HubSpot, Vercel). Third-party cookies enable third-party features or functionality to be provided on or through the website (e.g., analytics, interactive content, B2B visitor identification).

3. How We Use Cookies

We use cookies for various purposes, managed through our CookieYes platform. These purposes typically fall into the following categories:

  • Strictly Necessary: Essential for the basic operation of our Website, such as navigation, security, and accessibility. These cookies do not require your consent but are fundamental for the site to work.
  • Performance / Analytics: Allow us to understand how visitors interact with our Website by collecting anonymous information (e.g., page visits, traffic sources, time spent on site). This helps us measure and improve site performance. (Tools like HubSpot analytics fall here).
  • Functional: Enable the Website to provide enhanced functionality and personalisation (e.g., remembering choices you make, if applicable).
  • Advertisement / Targeting: Used to track Browse activity, potentially identify the business you represent (for B2B purposes using tools like Leadinfo), or deliver more relevant content or advertising.

4. Managing Your Consent with CookieYes

We use CookieYes to manage your consent for non-essential cookies.

  • Initial Visit: When you first visit our Website, a CookieYes consent banner will appear, informing you about our use of cookies and requesting your consent. You can accept all cookies, reject non-essential cookies, or customise your preferences by category.
  • Prior Consent: Please note that non-essential cookies (Performance, Functional, Advertisement/Targeting) will only be activated after you have given your explicit consent through the CookieYes banner.
  • Changing Your Preferences: You can review or change your cookie preferences at any time after your initial visit. To do this, simply use the method provided by CookieYes on our Website, such as `[Method to access CookieYes settings, e.g., clicking the CookieYes widget/icon or a specific footer link]`.

Refusing consent for certain categories may impact the availability or functionality of some website features.

5. Detailed Cookie Information (via CookieYes)

Our website is regularly scanned by CookieYes's technology to detect first-party and third-party cookies and scripts currently in use. CookieYes helps maintain an up-to-date list based on these scans.

You can view the detailed, current list of cookies operating on our Website – including their provider, specific purpose, category, and duration – at any time through our CookieYes consent management tool. Access this detailed information via the same method used to change your preferences: `[Method to access CookieYes settings, e.g., clicking the CookieYes widget/icon or a specific footer link]`.

This dynamic list provided via the CookieYes interface ensures you have access to the most accurate and comprehensive information about the technologies we use.

6. Third-Party Cookies

As identified by the CookieYes scan and detailed list, some cookies and technologies are provided by third parties such as Leadinfo, HubSpot, and Vercel (our hosting provider). These third parties process data according to their own privacy policies. While you manage consent for their cookies via our CookieYes tool (where applicable), we recommend reviewing their policies:

7. Controlling Cookies via Your Browser

While we strongly recommend using our CookieYes tool to manage your preferences for our Website, most web browsers also offer settings to control cookies. You can typically block or delete cookies through your browser settings. However, blocking all cookies, including strictly necessary ones, may prevent you from accessing parts of our Website or using certain features.

Information on managing cookies in popular browsers can usually be found via the browser's help menu or websites like www.aboutcookies.org or www.allaboutcookies.org. Using browser settings does not replace managing your specific consent choices for our Website via the CookieYes tool accessed via `[Method to access CookieYes settings, e.g., clicking the CookieYes widget/icon or a specific footer link]`.

8. Personal Data, Cookies, and International Transfers

Information collected via cookies (e.g., IP addresses, online identifiers, usage data) may constitute personal data. How we process this data, including any international transfers resulting from using third-party tools (like Leadinfo, HubSpot, Vercel), is detailed in our main Privacy Policy. Using CookieYes helps us ensure we have a valid basis (usually your consent) for processing data collected via non-essential cookies.

9. Changes to This Cookie Policy

We may update this Cookie Policy occasionally to reflect changes in the cookies we use, our practices, or legal requirements. We encourage you to periodically review this policy. The "Last Updated" date at the top indicates the latest revision. Significant changes may also be communicated via the CookieYes banner or other means.

10. Contact Us

If you have any questions about this Cookie Policy or our use of cookies, please contact us:

  • Email: contact@ydms.co.uk
  • Mail: Data Protection Lead, York Digital Marketing Services Ltd., 20 Mayfair House, YO1 9QJ, United Kingdom