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← Back to BlogInteresting Read2025-06-168 min read

Choice Architecture: Designing Decisions in Marketing and Everyday Life

From IKEA's maze-like layout to your pension plan's default settings, 'choice architecture' invisibly guides your decisions every day. Discover how simple 'nudges' shape our choices and learn about the powerful psychology used in modern marketing and public policy.

Charlie Salmons
Charlie Salmons
Founder & Director
Choice Architecture: Designing Decisions in Marketing and Everyday Life